There is a unicorn in all of us
if we nurture three key skills
They are visionaries, experimenters, and executors.
They are original and have a unique perspective.
They are intuitive and analytical.
They are proactive, look for the root cause, and go the extra mile.
They are on top of trends—and eventually trendsetters.
They are people in love with people.
They are risk takers but cautious too.
They are aesthetes with an aesthetic sense.
They are holistic designers.
They are both business savvy and tech savvy.
They are kind, sincere, and trustworthy.
They are in love with diversity.
They are empaths and have an elevated emotional intelligence.
They are dialectical conductors of multilingual orchestras.
They are respectful.
They are charismatic storytellers.
They are generous mentors.
They avoid taking themselves too seriously and know how to have fun.
They are curious.
They are humble but confident and self-aware.
They are attentive listeners but quick to decide and act.
They are optimistic and resilient.
They are comfortable with discomfort.
They are change agents.
THE PRINCIPLES OF MEANINGFUL DESIGN
The Fundamental Principles
Human: Useful, Emotional, and Semiotic
Innovative: New, Unique, Distinct, and Extraordinary
The Enabling Principles
The third principle of meaningful design is that it is beautiful, harmonious, pleasing to the senses, without any redundancy.
The fourth principle specifies that meaningful design is practical, efficient, convenient, and ergonomic.
The fifth principle is that meaningful design is attractive and engaging.
The sixth principle is that meaningful design is accessible, intuitive, and user-friendly.
The seventh principle of meaningful design is that it is respectful, ethical, honest, and trustworthy.
The eighth principle is that meaningful design is eco-friendly.
The ninth principle specifies that meaningful design is valuable to the business and economically accessible to the user.
The Clarifying Principles
Poetic and Expressive
Ramon Laguarta, Chairman and CEO of PepsiCo
Indra Nooyi, Former Chairman and Ceo of Pepsico
Mauro Porcini © 2022